Continuous innovation: Optimizing your business model
Today’s so-called Unicorns include B2C darlings Uber, Airbnb, and Google, as well as B2B giants such as Salesforce.com, VMWare, Zendesk and SolarWinds. There are also a number of iconic social ventures which, while not technically unicorns, are having a profound, widespread impact on society. These organizations got where they are today status by creating truly disruptive business models that dramatically altered the markets they entered, putting incumbents on their heels—or even out of business entirely.
