“My ‘Little’ Category: Lever the world to build your multi-billion dollar category outside of the Valley”
Silicon Valley appears to be a land filled with enchanted creatures – not just the proverbial unicorn, but also dragons, centaurs and My Little Ponies. Many denizens of the Valley claim that founders need to go there to create an enchanted startup. However, founders outside of the US have a major advantage, should they choose to use it – they are born global, and by taking advantage of the talent, capital and customers around the world, they have an opportunity to build something even more impressive, the global multi-billion dollar category creator.
Mark Organ was previously founder and CEO of Eloqua, the Toronto-based creator of the multi-billion dollar cloud-based marketing automation category, with over $10B of category market capitalization, with Eloqua itself sold for nearly $1B. Now CEO of Influitive, itself a creator of the advocate marketing category with over $50M raised, Mark draws on his experiences creating categories and studying several others to show to build not just a unicorn, but a company that defines an ecosystem to unlock tens of billions of dollars in value.