Greg Isenberg and Dmitri Leonov – Startupfest 2013

Greg Isenberg – 5by and Dmitri Leonov – SaneBox

Growth Hacking is a Stupid Term. We Still Need to Change How We Market

Growth Hacking is a stupid term. You should simply be smart about growing your business. And that means being metric-driven, iterative and experimental. While the concept of Lean Startup has become commonly accepted in product development, marketing is still catching up.

Subversive marketers Greg Isenberg (5by) and Dmitri Leonov (Sanebox) will lead this session, in which you’ll learn which growth metrics to focus on in your business and how to drive them.

Filmed at the International Startup Festival 2013 in Montréal