Dan Martell- Startupfest 2014

The Art and Science of Growth Hacking

Smart people like Marc Andreessen and Steve Blank say that there are two stages early in the life of a startup: Before and After Product-Market Fit. In the real world, it’s often hard to tell if and how much Product-Market Fit you have, but the success of your focus and spending decisions depend on it. Dan Martell takes you through a spectrum of quantitative metrics and qualitative heuristics that successful entrepreneurs have used to measure whether they’re ready for scaling or still figuring it out.