April Dunford, Joe Chernov, Ken Seto and Katherine Hague – Startupfest 2013

April Dunford – RocketScope
Joe Chernov – Kinvey
Ken Seto – Massive Damage, Inc
Katherine Hague – ShopLocket

Launching At Escape Velocity — Startup Marketing for Early Growth

Content Marketing, Social Media, PR, Advertising, App store marketing, SEO — you don’t need to be a marketing expert to found a startup but to grow it, you’ll have to learn quickly. For new startups, a great initial product launch can mean the difference between startup success or failure. Or can it? In this session, a group of startup marketers and founders will share their best and worst launch stories, describe what did and didn’t work in their early stage marketing efforts, and share the biggest marketing secret they wish someone had told them before they first launched. If you are an early-stage startup this is a session you won’t want to miss!

Filmed at the International Startup Festival 2013 in Montréal

Produced by: Rachel and Michel