Alistair Croll – Solve for Interesting
Mitch Joel -Twist Image
Hugh McGuire – PressBooks.com
Julien Smith – Breather
Are We at the Beginning or the End of Publishing?
Is the ‘book’ a thing of the past? Or, are ‘books’ the greatest media opportunity of the next decade? One way or another, what we think of as “”books”” and “”publishing”” are changing fast. The same could be said for magazines, newspapers, and—GASP—even blogs! Where are the opportunities for new businesses, new models, and new forms of publishing? Is it Vine… is it Medium? Whatever it is, it’s not business as usual.
This session brings together three published authors with deep expertise in online platforms and the publishing industry: Mitch Joel, president of digital marketing agency Twist Image and author of bestsellers, Six Pixels of Separation and Ctrl Alt Delete; Hugh McGuire, founder of the publishing start-up PressBooks.com; and NYTimes bestselling author and founder and CEO of Breather, Julien Smith. Moderating the discussion will be Lean Analytics author Alistair Croll.
Filmed at the International Startup Festival 2013 in Montréal