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Randy Smerik

CEO and Founder Osunatech

If you’re trying to sell your company, then you have two products: what you sell, and the company itself. Knowing who your likely acquirers are means you can tailor the organization to potential buyers, just as you’d design a product for specific customers. In this session, we’ll look at how to adjust your tone, staff, geographic location, pricing, and every other aspect of your business to make yourself an easy target for buyers.