Jenn Larry is President of CBD Strategy Group, a communications, brand, and design thinking firm created to help Cannabis brands thrive inside the box of regulation. Jenn also works as an advisor for companies entering the Cannabis space. Ms. Larry has contributed to multiple cannabis panels and events across Canada, and has been included in various cannabis and hemp articles. Over the past 18 years, Jenn has worked with national and international companies across emerging and regulated sectors including: Music, Online Gambling, Pharmaceutical, Tobacco, Payments, Technology, and Consumer Packaged Goods. Her experience has allowed her to successfully create and execute strategies for her clients in markets and categories that ban traditional marketing and branding. Ms. Larry is well known for her ability to forecast trends, and leverage business intelligence to lead change across organizations.