When you do things that Matter: Focusing on something important fundamentally changes the kind of organization you are. It instills a sense of purpose, and makes it easier to ride the daily ups and down of entrepreneurship—because you know you’re surfing the long waves. How do you know what a big bet looks like? And how do you resist the lure of the quick-flip, game-driven startup world? In this opening keynote, Guidewire Group founder and veteran observer of the startup world Chris Shipley looks at what it means to work on something that matters.