Jason Roberts- Startupfest 2014

The Better Block Project

The Better Block project began in Dallas, Texas in 2010 to help rapidly transform a neighbourhood block with high vacancy rates and auto-oriented streets into a vibrant, walkable, district complete with pop-up businesses, bike lanes, outdoor cafe seating, landscaping, and murals.

The project broke several outdated city ordinances to show how many of the rules and regulations that existed were holding back the potential for a great place to exist. Since that time, the Better Block has become an international movement occurring as far as Australia to Iran.

In this session, Better Block founder Jason Roberts will give you an inside look at how innovation, entrepreneurship, and the urban core generate new possibilities for the society in which we live.