Carolyn Martin – Startupfest 2015

The power of good
As a business model, affiliate marketing is a proven way to scale your sales and distribution. Can this model evolve, and produce social good? In this session, Sponsor Energy’s Carolyn Martin looks at rethinking affiliate sales with a win-win approach that benefits both nonprofits and end users. Carolyn will look at traditional sales and distribution approaches, their challenges and strengths, and how rethinking your go-to-market strategy can reveal new tools that get past prospects’ resistance and create real social benefits.