April Dunford, LP Maurice, Julien Smith, Daniel Robichaud, Martin-Luc Archambault – Startupfest 2015

Positioning – Defining a space you can own in a noisy world
In a world where we are bombarded with thousands of brand messages a day, clear positioning can mean the difference between life and death of a startup. This panel will feature 4 successful entrepreneurs that have achieved success by defining a market space where that they can break through the noise and dominate. In this session each panelist will share their best lessons learned around how to find a winning market position for their offerings, how to use that positioning to accelerate growth, and where they see the opportunities and challenges of positioning offerings in the future.