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Karen X. Cheng

Founder, Creative DirectorKaren X LLC

Karen X. Cheng makes viral videos. The videos she’s worked on have over 100 million views.

She runs Karen X, a creative agency that makes highly shareable commercials and viral videos. They work with brands and tech startups.

She provided the creative direction for the Beats by Dre global holiday campaign, a TV spot that premiered on the Thanksgiving Day football game. She has appeared in viral videos with Kylie and Kendall Jenner, Serena Williams, and Nicki Minaj.

When she’s not making videos for clients, she makes them for fun. She learned to dance in a year, tilted the Streets of San Francisco, and created a new selfie trend. (Watch the videos at