Deepa is a storyteller and digital strategist at the United States Digital Service, a startup inside the White House that is redesigning and redelivering critical citizen-facing services. « »Obama’s tech team » » has been named one of the hottest startups in the country, with talent from the private and public sector coming together to make government work better for citizens.
Deepa came to the U.S. Digital Service from the Consumer Financial Protection Bureau, where she helped 300 million Americans understand how to shop for a mortgage, pay off student loan debt, and plan for retirement. Her experience at the New Organizing Institute training organizers in best practices in digital, data, and technology inspired her to build her own firm, The Brain Trust, a consulting practice that leverages the power of technology to help Asian American and Pacific Islanders win online and offline.
Prior to civil service, Deepa was on the digital team for the 2012 Obama campaign, where she build digital programs to get out the vote for key constituencies online at headquarters in Chicago, IL. She was proud to help elect President Obama for the second time, having cut her teeth in digital media and politics in 2007 on Senator Obama’s campaign as a student organizer in Iowa.
Throughout her career, Deepa has blended her interests in technology, social change, and movement building to help some of the largest institutions, organizations, and startups find their voice, connect people with purpose, and achieve results for communities in need.