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Cindy Gallop

Founder & CEO IfWeRanTheWorld

Cindy Gallop’s background is brandbuilding, marketing and advertising – she started up the US office of

ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the

Year. She is the founder and CEO of, a web meets world platform that

turns good intentions into action, one microaction at a time, to deliver Action Branding and build your

Action Graph, which launched in beta with a demo at TED 2010, and of,

launched at TED 2009. She acts as board advisor to a number of tech startups and consults for

companies around the world, describing her consultancy approach as ‘I like to blow shit up. I am the

Michael Bay of business.’ She has a reputation as a highly compelling and inspirational speaker at

conferences and events around the world on a variety of topics: her talk on ‘The Future of Advertising’

has been described on Twitter as ‘The most brilliant speech on the future of advertising ever – not

the usual buzzword-laden bullshit’, and ‘Watching @cindygallop slice and dice the ad industry status

quo like a ginsu knife. #purewin’. She published ‘Make Love Not Porn: Technology’s Hardcore Impact

on Human Behavior’ as one of TED’s line of TEDBooks and is currently working on a book about her

philosophy of life and business. She will be launching in spring 2012. You

can follow her on Twitter @cindygallop.